service culture
The geography of health tourism
Medical travel has a long history. Even the ancient Greeks and Romans used healing springs and places with a favorable climate in order to improve their health. Not only sick people came to the resorts, but also healthy people who wanted to relax and had enough money for that. In Greece, Epidaurus and Kos were famous, and in Rome, the secular seaside resort of Bailly was famous. Continue reading
Modern approach to the definition of “hotel comfort”
We consider the main tool of competition for the customer at the hotel level – the quality of services. The latter includes the material (material) and non-material (personal) components. A detailed description of the requirements for the material environment of existence, which underlie the concept of “comfort in a hotel” put forward by Jacques Levy, is given. The main stages of creating comfort in a hotel, starting with the choice of location and ending with the operation of the hotel, are also considered. Continue reading
